Multi-Agent Negotiation in B2C E-Commerce Based on Data Mining Methods

The Multi agent system (MAS) model has been extensively used in the different tasks of e-commerce like customer relation management (CRM), negotiation and brokering. For the success of CRM, it is important to target the most profitable customers of a company. This paper presents a multi-attribute negotiation approach for negotiation between buyer and seller agents. The communication model and the algorithms for various actions involved in the negotiation process is described. The paper also proposes a multi-attribute based utility model, based on price, response-time, and quality. In support of this approach, a prototype system providing negotiation between buyer agents and seller agents is presented.